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Data Integration to Improve Customer Intelligence
All Customer Information, Integrated into a Single Platform
La Vanguardia succeeds in encouraging the use of digitalised products, subscriber loyalty and customer retention through the extraction of data intelligence, achieved by the integration of data on a single platform.
Data Integration
Advanced Strategies
Automated E-Mail Marketing
Cross- & Up-Selling
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INTEGRATED DATA SOURCES
+0%
INCREASE IN USE
-0%
REDUCTION OF UNSUBSCRIBES
Data Integration
We unify customer behavioural data from 7 different sources, with their express consent. This helps La Vanguardia to extract valuable insights and make key decisions.
Automated E-Mail Marketing
We study information obtained through Advanced E-Mail Marketing Strategies, creating complex journeys personalised to the client, to their purchase stage or life cycle.
Cross- & Up-Selling
Thanks to this Data Integration, we can now implement cross- & up-selling campaigns, based on consumer behaviour. This heightened relevance strengthens customer loyalty and prevents churn.
High-Value, Relevant Data to Strengthen the Customer Relationship
Álvaro Ostalé - Director of Customer Intelligence & CRM, Grupo Godó
"Barcelona Virtual is an agency that is completely reliable. They respond rapidly and proactively, with solutions that truly give us a competitive advantage. We consider them a key part of our Marketing strategy."
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