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The place to be
Creating the Brand Identity
A space with all the potential within to become a reference point among the community of postgraduate students, digital nomads, and entrepreneurs in El Poblenou, Barcelona.
Brand Design
Brand Analysis
Brand Experience
MARKET RESEARCH
BRAND POSITIONING
PERSONALITY AND VALUES
A Brand with Soul
Through market research and with a focus on our target audience, we were able to establish the values that would define the brand.
From there, we shaped the naming, designed the logo, and established a colour scheme consistent with the brand: a solid and stable exterior that shelters the community and innovation that will be created within.
A Website with Personality
The challenge of this website has been, on the one hand, to clearly and simply structure the three pillars that form La Fabrica &Co: Coliving, Coworking, and Community.
On the other hand, to express the brand's personality in a digital space. Every image, paragraph, button, or scroll movement conveys a strong and magnetic identity through the screen.
Tangible Supports
Catalogues, business cards, and other physical supports have allowed us to give another dimension to the brand identity.
From selecting materials for their premium feel to choosing a different format for its surprise effect; every detail is meticulously studied so that, once again, everything breathes what we want to convey to our target customer.
Creating Value with a Powerful Branding
Sabina Schladitz - Founder
“A big thank you to the whole team of Barcelona Virtual for helping us create the brand of La Fabrica &Co for our new student residence for postgraduate and PHD students in Barcelona. They are a fantastic team, a great job.”
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