la VANGUARDIA

Data Integration to Improve Customer Intelligence

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All Customer Information, Integrated into a Single Platform

La Vanguardia succeeds in encouraging the use of digitalised products, subscriber loyalty and customer retention through the extraction of data intelligence, achieved by the integration of data on a single platform.

Data Integration

Advanced Strategies

Automated E-Mail Marketing

Cross- & Up-Selling

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INTEGRATED DATA SOURCES

+0%

INCREASE IN USE

-0%

REDUCTION OF UNSUBSCRIBES

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Data Integration

We unify customer behavioural data from 7 different sources, with their express consent. This helps La Vanguardia to extract valuable insights and make key decisions.

Automated E-Mail Marketing

We study information obtained through Advanced E-Mail Marketing Strategies, creating complex journeys personalised to the client, to their purchase stage or life cycle.

Photo of Advanced E-Mail Marketing by Barcelona Virtual
Photo of Advanced E-Mail Marketing by Barcelona Virtual
Photo of Cross-Selling & Up-Selling by Barcelona Virtual

Cross- & Up-Selling

Thanks to this Data Integration, we can now implement cross- & up-selling campaigns, based on consumer behaviour. This heightened relevance strengthens customer loyalty and prevents churn.

High-Value, Relevant Data to Strengthen the Customer Relationship

 Photo of Álvaro Ostalé, Director of Customer Intelligence & CRM, Grupo Godó

Álvaro Ostalé - Director of Customer Intelligence & CRM, Grupo Godó


"Barcelona Virtual is an agency that is completely reliable. They respond rapidly and proactively, with solutions that truly give us a competitive advantage. We consider them a key part of our Marketing strategy."

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