DERBY HOTELS COLLECTION

A Personal Journey with the Derby Suitcase

Logo Derby

A Compelling Promotion to Identify Profitable Customers

Thanks to an imaginary trip to European capitals of the luxury hotel group, we enriched their Customer Knowledge via a survey embedded in a fun, gamified experience.

The result? A clear Buyer Persona of their most important customers.

Gamification

Drag & Drop Survey

Narrative Form

E-Mail Marketing

Social Media

Photo of Derby Suitcase Barcelona Virtual

+0%

CONVERSION

A STRATEGIC BUYER PERSONA

15k€

EXTRA IN SALES

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Narrative Forms

We achieved a 55% conversion rate thanks to friction-less Narrative Forms, in which users "told their story", giving us valuable qualitative data.

Survey and Gamification

Visual effects, transions, and Drag & Drop made this survey fluid, easy and fun to fill out.


> See video of the survey
Photo Gamified Survey Barcelona Virtual

Omnichannel Strategy

We completed the strategy using E-Mail Marketing, Social Media and Offline formats.
The confirmation e-mail included a personalised coupon for a free drink, generating traffic to the hotels and surprising customers.

Photo of Multi-channel Strategy Responsive Barcelona Virtual
Photo of Multi-channel Strategy Responsive Barcelona Virtual
Photo of Multi-channel Strategy Responsive Barcelona Virtual

A Survey People Were Excited to Answer

Photo of David Martínez CMO Derby Hotels Collection

David Martínez - CMO Derby Hotels Collection


"Thanks to the Derby Suitcase, we have managed to get to know our customers, more than we would have done with a traditional survey.


It has helped us to focus our Communication much better and make the most of each campaign. "

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barcelonavirtual

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