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A Personal Journey with the Derby Suitcase
A Compelling Promotion to Identify Profitable Customers
Thanks to an imaginary trip to European capitals of the luxury hotel group, we enriched their Customer Knowledge via a survey embedded in a fun, gamified experience.
The result? A clear Buyer Persona of their most important customers.
Gamification
Drag & Drop Survey
Narrative Form
E-Mail Marketing
Social Media
+0%
CONVERSION
A STRATEGIC BUYER PERSONA
15k€
EXTRA IN SALES
Narrative Forms
We achieved a 55% conversion rate thanks to friction-less Narrative Forms, in which users "told their story", giving us valuable qualitative data.
Survey and Gamification
Visual effects, transions, and Drag & Drop made this survey fluid, easy and fun to fill out.
Omnichannel Strategy
We completed the strategy using E-Mail Marketing, Social Media and Offline formats.
The confirmation e-mail included a personalised coupon for a free drink, generating traffic to the hotels and surprising customers.
A Survey People Were Excited to Answer
David Martínez - CMO Derby Hotels Collection
"Thanks to the Derby Suitcase, we have managed to get to know our customers, more than we would have done with a traditional survey.
It has helped us to focus our Communication much better and make the most of each campaign. "
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